Ford Motor has announced price adjustments for its 2024 F-150 Lightning models.

New starting prices range from $54,995 for the entry-level Pro model to $92,995 for the Platinum Black trim.

Previous model prices were between $49,995 and $97,995 for the 2023 version.

The Platinum and Platinum Black models, offering additional technologies and luxury amenities, have seen price reductions.

The Platinum model's price is lowered by $5,000, and the Platinum Black model by $7,000.

Electric vehicle companies, including Ford, are adjusting prices to balance slower-than-expected consumer demand with profits.

Ford has previously altered pricing for the F-150 Lightning and the all-electric Mustang Mach-E-

based on consumer demand and raw material costs. Ford recently confirmed a significant cut in planned production

of the F-150 Lightning for the current year, following a substantial increase in plant capacity in 2023.

The mentioned price changes exclude a mandatory $2,095 destination fee.

Any federal or local incentives for purchasing an all-electric vehicle are not factored into the adjusted prices.

The F-150 Lightning is among a limited number of vehicles eligible for a $7,500 federal tax credit.

This credit is in accordance with more stringent requirements for assembly and materials for-

vehicles and batteries that took effect on Jan 1. Sales of the F-150 Lightning have steadily increased in 2023, reaching a

monthly record of approximately 4,400 units sold in November. The total sales for the year through-

November stand at 20,365 trucks, marking a 54% increase from the previous year.