Target launches its cheapest brand yet, "dealworthy," aiming to attract price-conscious shoppers.
The brand offers products in various categories like apparel, beauty, electronics, and home items.
Most items are priced under $10, with some starting at less than $1.
Electronics from the new brand can be 50% cheaper than other Target brands.
Customers have up to a year to return or exchange items if unsatisfied, with a receipt.
Target aims to appeal to existing customers and attract new ones with the affordable brand.
Target executives highlight the impact of inflation on household budgets.
Recent data shows households facing increased costs despite some cooling of inflation.
On average, American households are paying significantly more for goods and services compared to previous years due to inflation.