Toyota raises the price of its 2024 models from $150 to 900

A price increase has been announced by Toyota for its models for 2024.

Various models were affected by the increase, which ranged from $150 to $900.

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Cars Direct obtained a Toyota dealer bulletin detailing price changes on 20 models.

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The changes were primarily below $400, with a few exceptions. The GR Corolla and Sequoia increased by $400.

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The Sienna minivan now costs $500 more. The Supra sees the highest increase, adding $900 to its MSRP.

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The bulletin indicated that price changes would begin with January or February production.

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End-of-year buyers could potentially secure lower prices on 2024 models.

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Price changes are already in effect, but they can vary by trim. Actual prices differ slightly from those in the original dealer bulle

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Highlander Hybrid: $42,115 (+$100 to $250) Highlander: $40,515 (+$100 to $250)

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Corolla: $22,995 (+$150 to $200) Toyota Crown: $41,145 (+$100 to $730)

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Some increases follow earlier MSRP jumps levied a few months ago. The 2024 Highlander had a previous increase in September.

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The GR Corolla lineup sees changes in trims and associated price adjustments. Certain models like the 2024 Toyota-

Tacoma and Tundra Hybrid pickups remain unchanged. The carryover 2024 Toyota Camry-

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also retains its previous pricing. The Prius, for instance, may see the outlined increases during these months.

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