Personalized Ads Now Available: United Airlines has launched a media platform for personalized advertisements on seat-back screens and in its app.

New Platform Launched: The new platform is called Kinective Media.

Partners include Norwegian Cruise Line, Macy’s, IHG Hotels & Resorts, TelevisaUnivision, and JPMorgan Chase.

Revenue Strategy: This platform is part of United's strategy to create new revenue streams and leverage loyalty programs.

Delta Air Lines similarly offers free Wi-Fi to SkyMiles members.

Benefits for Brands: United claims brands can reach engaged customers throughout the marketing funnel—from brand consideration to conversion.

Richard Nunn, CEO of United’s MileagePlus loyalty program, highlights the platform's high personalization and relevance.

Sales Projections: United has not provided projected sales figures for this initiative.

Customer Privacy: Customers can opt out of targeted ads via a United web page.

Advertisers cannot access customers’ personally identifiable information.

Engagement Potential: United estimates an average of 3.5 hours of attention per traveler.

Cabin Upgrades: United is upgrading narrow-body cabins, including new in-flight entertainment systems.

Some upgrades are delayed due to supply chain issues.