United Airlines Now Shows Personalized Seat-Back Ads

Personalized Ads Now Available: United Airlines has launched a media platform for personalized advertisements on seat-back screens and in its app.

New Platform Launched: The new platform is called Kinective Media.

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Partners include Norwegian Cruise Line, Macy’s, IHG Hotels & Resorts, TelevisaUnivision, and JPMorgan Chase.

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Revenue Strategy: This platform is part of United's strategy to create new revenue streams and leverage loyalty programs.

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Delta Air Lines similarly offers free Wi-Fi to SkyMiles members.

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Benefits for Brands: United claims brands can reach engaged customers throughout the marketing funnel—from brand consideration to conversion.

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Richard Nunn, CEO of United’s MileagePlus loyalty program, highlights the platform's high personalization and relevance.

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Sales Projections: United has not provided projected sales figures for this initiative.

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Customer Privacy: Customers can opt out of targeted ads via a United web page.

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Advertisers cannot access customers’ personally identifiable information.

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Engagement Potential: United estimates an average of 3.5 hours of attention per traveler.

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Cabin Upgrades: United is upgrading narrow-body cabins, including new in-flight entertainment systems.

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