VinFast, a new player in electric pickups, introduces VF Wild at CES.

Concept truck boasts rugged styling; no powertrain details yet.

Potential production version may offer dual motors, AWD, and 250+ miles range.

VF Wild features a unique midgate bed design for expanded cargo capacity.

VinFast's aggressive U.S. product rollout hints at a production VF Wild soon.

Competition includes Rivian R1T and Fisker Alaska with a similar midgate.

Larger electric pickups like Ford F-150, Chevy Silverado, and Tesla Cybertruck are different segments.

VinFast's success hinges on a competitive price and practicality for budget-conscious buyers.